What drives online business is conversion. What is the biggest driver of increase in conversions?
- More users landing (PPC)
- Payment simplicity
What is the point of increasing the number of users landing to your site if you don't start by optimizing your biggest show stopper: the payment funnel.
Digital currency such as bitcoin can simplify this funnel by making it one step, not 4.
So which currency is less friction?
Does simplicity really increase conversion:
- Case studies
- Skype Boosts Homepage Conversion Rate with Radical Simplicity
- Signups increased by 60% after actually removing the signup form ...
- Simplicity is the ultimate sophistication
- Frequency and Simplicity Drive Conversion
- Some numbers:
- Apps sales conversion: iphone = 67% vs 34% android: why? payment simplicity is the top reason (credit card is not optional)
- Skype Boosts Homepage Conversion Rate with Radical Simplicity
- Signups increased by 60% after actually removing the signup form ...
- Apps sales conversion: iphone = 67% vs 34% android: why? payment simplicity is the top reason (credit card is not optional)
No comments:
Post a Comment